Open daily · see hours 10000 Beach Dr SW · Calabash (252) 531-1191
Heartistry Collective Gallery & Boutique

Local Art · Decor · Fashion · Wellness

Made by local hearts. Found in Calabash.

handmade in the Carolinas

Open daily · see hours
Young woman twirling a patchwork dress with heart pockets in the gallery
Mixed-media octopus painting by local artist Noah Hartley
Handmade beaded earrings on a display board
Heartistry Collective storefront with the rainbow heart on the door 10000 Beach Dr SW

Explore

Something for everybody

Supporting local talent

20+ NC & SC artisans, one roof

Every piece here has a name behind it: paintings, pottery, sea glass, jewelry, soaps and more.

See all makers →

The boutique

Brand-new styles. Real-life sizes.

  • NewNever resale. Fresh arrivals all season.
  • 5XSizes up to 5X, styled for real bodies.
  • $20Plenty of pieces under twenty dollars.
Racks of new floral dresses and Risen jeans against a pink boutique wall
Smiling woman in a floral peasant blouse and wide-leg pants in the fitting room

Special occasions

Mother or grandmother of the bride?

We’ll help you find a look that’s elegant, comfortable and timeless.

Plan your look
Rebecca Coker, owner of Heartistry Collective
meet RebeccaRebecca Coker · Owner

Meet Rebecca

A new chapter on Beach Drive

In June 2026, Wendy of Jewelry by Wendy retired and passed the torch to Rebecca Coker.

Rebecca turned the space into a colorful, welcoming home for local makers — “a place for local soul, open hearts, and people who love supporting neighbors.”

5.0 ★ on Google

Calabash’s hidden gem

Read all reviews on Google →

  • ★★★★★

    “This shop has an excellent selection of handmade jewelry, art, clothes, pottery, etc. Rebecca, the owner, is very helpful. So glad I found this Calabash gem!”

    Joanne C. · Google

  • ★★★★★

    “This is a great little shop. Local artwork, jewelry, soaps, clothing and more. A must do if you’re needing a day off the beach.”

    L. Clark · Google

  • ★★★★★

    “A delightful shopping experience. The greeter at the door was so welcoming, too!”

    Cheryl M. · Google

  • ★★★★★

    “Stopped here today and was blown away by all the creative merchandise. A must stop when you are in Calabash.”

    Eileen B. · Google

Visit us

10000 Beach Dr SW, Unit 4

Towne Square Center, Calabash, NC. Right across from Grapevine Restaurant.

Heartistry Collective storefront at 10000 Beach Dr SW. Opens the location in Google Maps Open in Google Maps
Store hours
Monday – Friday11 AM – 6 PM
Saturday – Sunday11 AM – 4 PM
Get Directions (252) 531-1191

For artists

Are you a local maker?

We’re always meeting NC & SC artisans. Stop in and see Rebecca, or give us a call.

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